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It Comes from Below”- Under Armour | T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER B)
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Under Armour shifts strategy to invest in product and brand
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Under Armour sees social conversation not 'overspending on marketing' as a way to grow in the UK
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US Sports Equipment and Apparel Market (2022-2027): Featuring Key Players Asics, Decathlon, Lululemon Athletica and Under Armour Among Others
Marketing Case Analysis: Under Armour
Under Armour Annual Report 2021
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2-1 Blog: Under Armour: Where Do We Go From Here? | SNHU Marketing Program
